Making the Switch to Raw Dog Food

A raw diet does not need to be gradually introduced. Feed normal food at night and start raw in the morning.

Start with one protein source to help the dog’s digestive system to slowly adjust to his new diet – chicken is the best as most dogs can tolerate it, even the sensitive souls. Variety is needed to cover all nutritional needs so introduce different protein sources over time for balance.

A balanced and nutritionally correct raw diet should consist of 80% meat, 10% bone and 10% offal – 5% being liver. By feeding these rations you can be sure your dog is getting 100% of the nutrients he needs.

To add vegetables and/or fruit is not essential. Mostly it will just pass through as they don’t have the digestive enzymes to break down the cellulose walls of vegetables but if you do decide to include them then they need to be pulped, mashed or slightly cooked. Supplements also are not essential unless your dog has specific health problems or medical conditions.

Raw meaty bones are a complex source of biologically balanced minerals and ideal for your dog’s mental and dental health. Chicken wings are a good starter bone but do take into consideration the size of your dog by giving a bone large enough that it can’t be swallowed in one gulp. Feed them 2 to 3 times a week and always under supervision.

Feeding Guide

The nutritional requirements of individual dogs vary according to, breed, size, age and activity level. See table below for feeding guide. Feed as part of a balanced diet. A balanced raw diet must be varied, so feed as many different meat types as possible.

For adult dogs a good place to start is 2-3% of your dog’s ideal bodyweight. The table below is only a guide and adjustments should be made according to your individual dog’s requirements.

Breed Size

Dog Weight (kg)

Daily Amount (2%)

Daily Amount (3%)


2 – 5




5 – 10




10 – 20




20 – 45



Hygiene and Handling Tips

It goes without saying that good hygiene practice is essential when handling, preparing and storing raw food,
please handle like any other raw meat product.

  • Store frozen until required.
  • Defrost in a sealed container at the bottom of the fridge.
  • Once defrosted, store at the bottom of the fridge and use within 48 hours.
  • Don’t discard the thaw juice as this can contain essential nutrients.
  • Wash with hot soapy water, all utensils, dishes and surfaces after serving.
  • Remove and safely dispose of any uneaten raw food as soon as your pet has finished eating.

Prestige raw food, at a very reasonable price

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Every Chubb stick is packed full of essential meaty goodness in every bite.
The boredom busters, such as the Venison necks and Marrow bones are a pure godsend to keep your dog, both mentally and physically healthy.

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High quality dog food

High quality dog food that keeps my four working cockers in fantastic shape! They absolutely love it! Have recommended to so many friends, fantastic price too!

Tash Poddubecki

Our dog loves this food

Speedy delivery, well packaged, our dog loves this food and enjoys all the varieties. She can’t wait for dinner times and is full of energy. Her coat is in the best condition it’s been in for years!

Lindsey Wills

It’s great quality

Very pleased to be able to get this lovely dog food delivered to our front door and not just when visiting family in Devon! It’s great quality and the flavours are appreciated by our dog she couldn’t keep her nose out the freezer as I unpacked it all

Emma Sian Gingell

How much raw food does my dog need?

Just like us, dogs require different amounts of food depending on how active they are. Only you can determine the correct amount to maintain a healthy weight for your dog. Please remember these are guideline weights for adult dogs only, puppies require different percentages according to their age..

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